How is media language including intertextuality used in Burn the witch to construct representations of group messages and values

Kingsmill "Great White"

Message and Values

The message and values this advert conveys is that the bread is comforting along with her family this makes us think of the product as comforting and this has a mythical relationships of family life which seems cheesy.

Mise en scene

The bread

Smartphone (which shows us the context as she is missing her ex boyfriend showing pictures of him)

The egg connotes her boyfriend they have made it look like her ex boyfriend 

Social cultural context

Traditional British breakfast this is a traditional british set up saying Kingsmill is British. This family is non-nuclear as the mum is not there.

Camera techniques

Camera techniques close up of the bread, the characters, the phone and the egg which are close ups of the key things.

Depth of field shot is used right at the beginning to get our focus on the smartphone also as she  cries a depth of field shot is also used to get focus effectively.

Camera tactics hand held may implicate the idea of making the bread feel homemade and how the family are eating together.

A series of over the shoulder shot are used to create a shot reverse shot.