"This Girl can - Phenomenal women" ad Textual Analysis

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	At first there is a long shot Montage of long angle shots towards the end.  A close-up is used at the end.	To connote women are powerful. Presenting a clear message
Editing including any SFX	J- cut and l-cuts have fast cutting rate. Over the shoulder and close up. Close-up is used Match cut is used of the women running throughout She is clenching on to a towel and in the next shot another women is clenching on to a baby.	Different types of woman beauty doesn't define you. A montage is created of woman doing different sports which connote how women can do anything. How females are important and strong due to child birth
Sound- diegetic, non-diegetic, narration etc.	Non-diegetic sounds-Is an narration-Voice over Maya Angelon  African  American
Mise-en-scene: location, costume, props, lighting	Locations- Park, field, car, dance studio, swimming pool, hospital, roller skating rally, boxing ring, rugby, gym includes non traditional spaces. Costumes-sporty clothing, hospital dress,boxing gloves and a girl was wearing a hijab, women with a prosthetic leg running Props- rugby ball  lighting- high key	Woman can do anything  Which conotes diversity Connotes upbeat scenes