Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	Spread like a virus, using social networks to create a “buzz” for audiences who distribute the ads themselves.	Could create a negative buzz and be potentially damage a businesses reputation.	DUMB WAYS TO DIE DOVE REAL BEAUTY SKETCHES
Native advertising	Native ads match the visual design of the experience they live within, and look and feel like natural content.	Most consumers don't trust sponsored content.	Taco Bell’s sponsored Snapchat Lens for Cinco De Mayo 2016 was a record-breaker. Under Armour with complex.com uses celebrities to approach common people
Targeted advertising	Targeted advertising is used by many online portals, including Facebook, who use data brokers who provide data on users’ other online activities.	Many people see this as creepy as this is an invasion of privacy, their privacy is at risk.	spot cream for adolescents
Shoppables and Influencers	Shoppable tags, which have immediately become popular and successful. The feature, which is free.	Could become immediately unsuccessful if the product seems to be a failure with the influencer.	Influencers-Kylie jenner Shoppable Tags- clothing stores such as boohoo.com pretty little thing etc

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