Five things about women in the press

Five things about women in the press



Common complaints about the portrayal of women in newspapers:





Sex objects:


No marked difference between pornography and some of the pictures in the tabloids.





It's a jungle out there:


Stories were used o objectify the women such as the bikini clad soap star Helen who was voted off due to this they had an opportunity to print. Once upon a time the debate was dominated by Page Three. There are different types of objectification today. On the one hand there are the Kardashians curves and bikini tableaux of Mail Online. On the other, the more traditional tabloid nudity. which is more?

Wives and mothers:


The papers are often too quick to stereotype.  Women are celebrated for whom they are dating rather than what they do."Stories, when they appear, portray women in stereotypes, emphasising the importance of women looking attractive and of being a good wife and mother, sometimes backing up support for traditional roles or for promotion of deemed attractiveness with dubious science."





Passive roles:


Campaigners have long complained that there is a pronounced tendency across the whole of the media for women to disproportionately appear in passive roles - perhaps as victims of crime - instead of actually doing something.

Relative invisibility:


In journalism in the lead people were male, so women are un-presented in public life.  While the tabloids seem to show pictures of scantily-clad women, the so-called "qualities" focus mainly on men. This may be because sex sells. "It takes a senior woman to rise above just being seen as a sex object."

Too fat/thin/old/young:


The focus on women's body shapes has an effect, Greer says. " matters because women read it, think about it and are constantly insecure about their appearance. "I sense that when my daughters get older they will try to aspire to impossible standards." Of the perfect media body or their ideal perception of beauty portrayed the manufactured "women".




Stuart Hall- Media audience and Representation


One of the only black men in oxford- he wanted to be seen as an academic Stuart Hall not as the other because of their differences as he the white people judged him on his blackness. In 1980 the encoding and decoding model. Encoding is the meaning put in to the media product for example a page 3 girl is desirable. Decoding is where the meaning is taken out for example she is attractive or she is plastic/fake or this makes me insecure. An encoded ideology in many new broadcasts would be a representation of refugees as swarms of invaders tasking existing prejudice such as 'the other'. Other ideologies might include those around consumption and ideology that consuming material goods increases ones happiness.


Hall also recognises that most texts are polysemic which means there are a range of many potential meanings. But he argued that texts are structured in such a way that their dominant or prefered meaning limits the scope for different audience interpretations.




Reception Theory
This focuses on the conditions in which audiences read media texts, and how this contrasts with intended meaning of the producer of the text.
Dominant audience accepts the producers intended meaning and agrees with messages.
Negotiated- adds own interpretation
Oppositional-disagrees the texts intended ideology.


Daily Mail police punches suspect multiple times


Dominant it was wrong even as he was in possession of cocaine and he was resistant.
Negotiated even though he is a criminal he shouldn't get punched
Oppositional that it was fair as he was resisting.















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