Newspapers: Codes, conventions and content.

Newspapers: Codes, conventions and content.

Broadsheet- Politics and higher class

• Features ‘quality’ articles including political and international stories
• Tone is informative and formal
• Headlines are more factual and direct
• Adverts target higher social groups
• Use more text than images (text led)
• Examples include The Times, The Telegraph, The Guardian

Tabloids- More gossip, celebrities that appeal to the masses (popular culture)

• The tone is informal and informative
• Uses jokes and wordplay in the headlines
• Adverts are aimed towards lower social groups
• Uses more images than text (image led)
• Examples include; The sun, The Daily mirror, The Daily star