How is media language including intertextuality used in Burn the witch to construct representations of group messages and values

Key Terms

Fordism- Named after Henry Ford. A very efficient way of producing goods (like cars) based on:

This could this work in film by standardising the product and assembly line production.

Vertical Integration- This refers to companies controlling all the means of production, distribution and consumption.

Package Production- Independent production companies offering money in return for distribution rights.

Production Company- A production company or a production house provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.

Distribution Studios-When a film is produced and distributed by an independent production company and independent distributor (meaning outside the studios), generally an international sales agent handles the licensing of international rights to the film.




Blockbusters target a mass audience, big budget, big special effects, and often their will be merchandise.


Hollywood studios concentrate on a few massive 'blockbusters'  or 'tentpole' releases, rather than release lots and lots of these films. They have brand partnerships that help with the promotion.


The first Blockbuster- JAWS
High concept- Can sum storyline up in a sentence which is an important part of a blockbuster.


Licenced products both generated income and helped with marketing. This is known as synergy.
Licensed products- These are revenue sharing partnerships with the toy or clothing etc.
manufacturer, splitting profits with the distributor (or other rights owners).


Co-branding- Marketing Synergy


X-men
Licenced products- hoodies and sweatshirts
Partnerships-Marketing synergies